Are you frustrated that your blog isn’t growing as quickly as expected? Regardless of niche or experience, blog growth can be a frustrating concept for many. Ultimately, there is no specific recipe to ensure that your content goes viral or that your subscriptions go through the roof. However, there are things you can do to help this. Here is what to consider when your blog isn’t growing.
1) Keep it Mobile
How many times have you found yourself waiting for something? An appointment, a bus, a person. What if you took that time and applied it to your blog – with apps, it is simple. If you are new to this, I recommend starting with apps that cover analytics, Facebook page details and advertising, the latter for those who are self-hosted.
You also should be promoting your content on social media, whether that is on your personal profiles, or the official pages that you created specifically for your blog. I recommend sharing your articles to both if possible. Choosing too many social media platforms to start with? This should be on your list of what to consider when your blog isn’t growing. Promotion is a huge part of the equation, but if it is eating away at the quality of your blog, then is it really worth it? Try starting with one or two social media platforms, and then reconsider in a few months. Read this helpful article – point #3 specifically addresses this.
2) Be Aware of SEO
Not sure what this is? Click here and then come back to us. SEO optimization does require some thought, as part of blog growth is web traffic and showing up in searches. Are you writing on topics that people truly care about? This is a question I ask myself at times – you have to keep it relevant.
For those obsessed with keyword stuffing, calm down. Keywords matter, but not the way they did a few years ago. Search engines have advanced since then. Also, try to focus on what your audience wants (analytics will give you a better idea of this). Another thing you can do to improve is more guest posts for other bloggers, which backlink to your website. SEO is not a component that you can conveniently ignore. If you have been, then add this to your list of what to consider when your blog isn’t growing. A post can go viral in other ways, but if you are forgetting this step, think again.
3) Is it Readable?
The longer your post, the better it is said to rank online. As well, the more concise your sentences are, the more it is considered “readable”. With that being said, shorter content can succeed. For example, a shorter post with a useful infographic that is pinned thousands of times will result in blog growth and traffic.
For myself, I have found that longer articles on The Liminal tend to score more eyeballs, especially those involving tips to help others (hint hint). With that being said, avoid writing advice pieces on topics you are not experienced in. It is very awkward when this is obvious to me as a reader. I am very much a quality over quantity person, but if you are looking for what to consider when your blog isn’t growing, experiment with longer content. However, topic-wise, stick with what you know well.
4) Examine Your Goals
What is your ultimate objective? Is this a full-time gig? Part-time? Hobby? Everything is going to take time here. You may be reading stories like “How I Became Successful in Three Months,” but these are not typically going to be recipes you can follow. One of the most irritating things about success is that it can happen entirely by fluke sometimes. All it takes is one perfectly timed piece of content to debut right when the world needs it most.
So, examine what you are looking for here. Are you putting enough time and focus in? Is your goal-setting realistic? Are you expecting to be the next viral sensation overnight? All you can do is your best, and to fulfill this, having an honest chat with yourself could be necessary. Any tips you think should have been included here? Write them down in the comments 🙂