Recently, I have been seeing this question pop up often. Whether it is losing followers on Instagram or within email lists, there are many reasons why your audience can move away from you. A lot of the reasons are out of your control, but fortunately, there are still many that are within your realm of power. Getting unfollowed constantly? Here’s six reasons why.
1) Spelling & Grammar
When we are referring to social media captions, grammar may not be as big of a deal. However, if your posts contain consistent spelling errors, I can’t follow or subscribe to you. Sorry. I follow bloggers and influencers to learn things and to seek creative inspiration. The more often spelling and grammar errors appear on your website or account, the less I view you as someone who is taking this seriously. The less I view you as a credible source. Spelling and grammar errors happen to everyone, including myself! However, there is a difference between the occasional glitch and a blog chalked full of spelling errors. If you are getting unfollowed constantly, this may be why.
2) Posting Too Much or Too Little
If you are posting content four or five times a day, there is a good chance you are getting unfollowed constantly. It takes a lot for me to reach this point, but I have unfollowed for this reason. Unless your content is consistently epic and popular, excessive posting is really unattractive. If you are posting too little, I wouldn’t unfollow, but I have read that a lot of people will because they associate your inactivity as irrelevance. This information may or may not be true, but it certainly motivates me to post on a daily basis, or every two days.
3) Different Sense of Humor
Everyone has a difference sense of self and humor. At the end of the day, you cannot please everybody. You need to be focused on being yourself. However, as a public influence, presenting yourself in a way that you can market effectively to several demographics is crucial. If you are getting unfollowed constantly, there are some things you may be doing to alienate your audience. For example, poking fun at controversial areas or topics viewed as politically incorrect or insensitive. You do you, however if you are here because you are getting unfollowed constantly, evaluate your objectives. If you want to say whatever you want regardless of who you will alienate, then why are you concerned about who is following or unfollowing?
4) Poor Quality Content
While we have already covered spelling errors, there is a more visual aspect yet to cover. We live in a time where we are consistently inundated with beautiful content. As a result, poor quality content can really stand out. Try your best to avoid posting original photos if you feel they do not do you favors. Believe me, I have been there, the decision is tough. Yet it would make more sense to try imagery from a free stock image site than to post something original, yet dark or blurry. The same goes for website design. If your website looks like it came straight out of the ’90s, it might be time for an upgrade.
5) Not the Right Niche
Losing subscribers or followers is not always about you. You can be doing your absolute best and still lose some people along the way. People follow accounts or blogs because the content is relevant to their lives. For example, a blog focused on university tips may lose its use to a graduate, resulting in an eventual unsubscribe. If you are involved in blogger threads which focus on following all within the thread, you may lose a few over time as they leave the thread entirely. Threads are a great way to become acquainted with new bloggers, but it is not a perfect match every time. For example, I am not a parent, and I cannot make things with my hands to save my life. However I follow an absurd amount of parenting and craft bloggers because the threads dictate so.
6) Agendas at Play
At the end of the day, everybody has goals. You might be followed because you are inspiring to others, or you might be followed because the other person is hoping you will follow back. One time, I unfollowed someone on Instagram and within ten seconds, they magically decided to follow me. I wondered then, if perhaps I should have reached out to this account to network a little, until they unfollowed me ten seconds after I re-followed. Everyone has their own goals when it comes to their accounts and blogs. Try not to take it personally, and remember to focus on your brand message.
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