One day, I visit a clothing store that I have enjoyed for a long time. I buy a pair of jeans, and end up returning them a few days later. They don’t really suit my wardrobe and interests right now. A few months later, I go to visit the store because of my renewed interest in denim. I find myself locked out because of my earlier return. How does this relate to blocking unfollows on Instagram? Whether you’re a blogger, photographer or brand, blocking unfollows (people who unfollow your account) on Instagram hurts you on many levels. If you are genuinely focused on growth, here’s why you should quit this unhealthy habit.
It Kills Your Growth
Whether you are a blogger, photographer, or business, your goal is likely to boost revenue, subscribers or readership. Recently, I participated in an online networking group focused on Instagram engagement. Through this, I came to learn that someone had blocked me specifically for unfollowing them at an earlier point. My question to this person is “Why would you make an assumption that I will not purchase or subscribe to your offerings at a later point?”. It is one thing to block accounts that promote harassment. However, entirely another to make an emotional decision instead of a focused one. Just like with my jeans example above, you are killing your growth in blocking unfollows on Instagram because you are deciding for them that they will not be coming back.
Think of Human Behaviour
Every person shifts interests at certain points. I get really tired of seeing certain content, but then come around to enjoying it again at a later date. This happens to everyone with particular topics. I had a friend admit to me recently that her miscarriage resulted in her unfollowing all motherhood blogs because she felt the content was too painful to look at. To assume that a unfollow signifies permanent disinterest would be to ignore the patterns of human behaviour entirely and to rank your audience as inauthentic and without feelings. Is it really worth it?
Does Hurt Feelings Help a Successful Venture?
One of my first thoughts upon being told I was blocked for a unfollow was “Do you really not have anything better to do?”. There’s analytics, target marketing, PR campaigns and funnel marketing exercises you could be running, and instead, you are taking ten minutes to block people? I get it, being unfollowed can be discouraging. Just remember to focus on your content and message, and your growth will reflect more so than your unfollowers. Do you think news companies and top-notch bloggers care who unfollow them? No, because they are so focused on high quality campaigns and timelines that they could really care less. If you are genuinely concerned about blocking unfollows, maybe consider pushing for more productive moves to build your brand. It will help you in the long-term, and likely be a happier decision. If you are looking for more help with Instagram, click here to learn more!