Maybe you are working directly in digital marketing. Or maybe, you are an entrepreneur attempting to push your product and aren’t sure where to start. Regardless of your situation, you are in the right place. Facebook ads are an important cog in the wheel that is promotion, and it’s not so scary once you really get into things! This guide will take you through the basics of where to start and what to expect. Welcome to a beginner’s guide to Facebook ads.
What are Facebook ads exactly?
A later development by Facebook would go on to allow brands and businesses to purchase and customize promotional ads for their audiences. You can curate these ads based on specific demographics that you want to reach, and even spread this across multiple cities at once! These ads often appear throughout your news feed, blended in subtly between personal posts and posts from brands you like. So tucked smoothly between a Kardashian daily update and an awkward political post from Auntie Jane, could be your opportunity to shine and push your product! What’s even cooler here is the more experience you get in Facebook ads, the more targeted your ads will be after reading through your stats and data results.
Where do I start with Facebook Ads?
1) A Defined Brand
First, you need a defined brand, whether that’s a website, a blog or something which connects your audience with your objectives and products. This will also help in drawing Facebook users to your website in future Facebook ads strategy, but that’s for another post. Having this outlined and created is essential before moving ahead, as what is the purpose of promotional effort when you do not yet have something to promote? It is also okay to take a lot of time to flesh out ideas. Our relaunch process took the majority of June 2017, and I’m not sorry!
2) Facebook Business Page
The next step is to create a Facebook Business Page. To do this, simply log in to your Facebook account. Select “Create Page,” ensuring you are creating a business page and not another Facebook profile. Believe me, nothing screams “I’m not fully savvy to this” like having a Facebook profile for your business instead of a page. As well, this is necessary, as this is where you will create your ads and see results.
3) Proper Objectives and Goals
What are you looking to get out of this? Are you trying to gain likes or leads? Sales or selection awareness? Clicks or Questions? Facebook ads require a bit of thought before just jumping into it. If you are still figuring out your brand values and what you want to signify, you may want to hold off for a bit. This might sound annoying, but waiting until you are well-defined means you will be better at targeting your new audience.
4) Audience and Budget
The reason you will want to hold off with inconsistent or unfinished branding, is because you will eventually reach steps where you need to determine who you are pushing Facebook ads to. And you can bet that Facebook ads targeting is way more in-depth than something like “women over thirty”. The last campaign I ran spanned four different cities in two different countries, with ten different interests and an age difference of fifteen years. It can go oddly specific, but this is good for narrowing it down and finding genuine consumers or readers.
5) Configuring Preview
Then comes the fun part! You get to play with the headline, text and visuals to get the look you are going for. Take it easy though, as headline text limit is twenty-five characters, general text limit is ninety characters, and the image limit maxes out at five images. Before you freak out that this is way too little, remember that the goal is to be eye-catching and concise. A few years ago, I thought it would be clever to put text on my images to expand past twenty-five characters. Well, Facebook is quite clever too…
6) Submit for Review
Once you have everything the way you want, and have scoped the preview for your Facebook ads, you submit your work for review. You will either receive a green light and everything moves forward, or you will receive a note like I did, explaining that I could not submit a banner with full text. According to Facebook, this is a tad spammy, and frankly, I agree.
7) Visit Facebook Ads Manager
Once your campaign is launched, visit the Facebook ads manager section to watch your results. Prioritize this part, as this will help you to determine how you plan your campaigns in future. Did you see significant results in certain areas or with particular imagery? Take notes, people!
And that is my beginner’s guide to Facebook ads.
There will be another post this week which continues our dialogue and focus on Facebook ads, for those wanting to know more (like us on Facebook or subscribe at our website to be notified of Part 2!). If you are still a little unsure about how to plan this, or you are more of a visual learner, here is a YouTube video below to help walk you through!
*Remember, always go for the newest tutorial videos. This will help you avoid being confused by information that is antiquated and outdated, as Facebook can make many updates through a year. This video should be accurate by 2017 standards.