So it’s been a few years, and you find yourself peeking at your oldies – otherwise known as your old blog content. You cringe at some of what you wrote. Or smile, impressed by your own thoughts as though the current you is separate from 2015 you. It’s a shame when you see a great post shuffled to the back of your archives, isn’t it? Believe it or not, these posts aren’t exactly rotting in a closet. In fact, I am still getting major hits on posts I wrote over two years ago! If you collect and analyze your analytics reports, you are likely seeing this as well in your own work. Thankfully you can extend the life of your quality blog content. Here are eight effective ways to recycle blog content!
1) A Follow-Up Post
Got a topic you are passionate on? Just because you’ve already written on it, does not mean you should drop it. Consider writing a follow-up post, or a continuation of that topic. Be sure to include quotes and the link in order to recycle blog content effectively. You want to ensure the old content gets some love from this. This is ideal, especially for bloggers that are firm within their niche. You are giving your audience more of what they are coming to you for.
2) The Perfect Answer
Just because your post is a few months old, doesn’t mean it can’t help someone. Try looking for questions within your expertise level on forums. If relevant, you can recycle blog content by pasting a post link for someone to find the answer they are looking for. Examples? Quora, Reddit or forums designed specifically for certain brands. A question I often answer online is “Where do people find freelancing work?”. To this, I paste my blog content regarding freelancing websites which help to supplement your current income. Only do this if there is a definite fit though, as you discredit yourself in desperately pushing your link on someone who doesn’t really need it.
3) Update and Republish
When you are creating blog content, sometimes it can age after a few months. Meaning that your blog content regarding that high-profile news in 2013 might not be so relevant anymore. If you read through, and see ways to tweak this back into relevance, you could republish it! An example of this would be an old post on the beauty of van life. Upon revamping my website to include a financial section, I then republished the piece (here) to showcase the financial freedom aspects. This isn’t always the best alternative however, as some topics are best laid to rest.
4) Reference Blog Content on YouTube
Are you operating a YouTube channel? One of the easiest ways to recycle blog content is to reference it verbally in your video, and leave a link below for viewers to reference. Try to quote the juiciest pieces, as to draw more immediate interest. If you are unsure of how to do this smoothly, Philip DeFranco is an excellent example of someone who pushes viewers to links of his choosing.
5) Repost on Social Media
Your feeds shouldn’t go off schedule just because you get busy. I would rather post something that is a little older than nothing at all. This extends the life of this post a bit, while exposing your newer audience to some of your older work. You could even incorporate this as a weekly thing with ‘Throwback Thursday,’ sharing an older piece every Thursday like this. Just make sure this is more than three months old, as you don’t want your feed to look annoyingly repetitive.
6) Create an E-Course
Take the research and hard work you have created, and incorporate it into a helpful course for beginning bloggers. You can design this as a free or paid resource depending on your focus. The real objective here is to directly assist your audience while showcasing your level of expertise. Recycle blog content that you researched into a format that is accessible and handy for your audience. Why do the research twice, when you already did it the first time?
7) Create an Infographic
Infographics are especially killer on Pinterest! This is a great way of recycling blog content as you are summarizing it visually so that people will click in. These are also more likely to be shared by your audience than a blog post would be. Admittedly, I have done these before but should really get back into the habit of making these! Here is a very (very) basic example I made below for SEO boosting tips. We were trying to show how we break down our time, as well as results we received.
8) Write a Book
Whether it’s traditionally published or online, recycling blog content into a book format can be handy when relevant. Consider referencing and recycling blog content here as incorporating your research into a master guide of your niche. It helps everyone, and it does not go to waste! You can also connect the old posts on social media when promoting the book if it suits your strategy.
Time to Recycle Blog Content
I hope this guide has been helpful for you. Just because you have a wonderful idea, does not mean that it can only last a few days. Additionally, as you begin to recycle blog content, you will find you have more time to focus on other areas of your strategy. Please share with a blogger bud! 🙂